In modern marketing, the value of being seen in the Google search results cannot be underestimated. Savvy marketers have spotted the link between search engine optimisation (SEO) and PR and are making the most of it.
As a regular user of SourceBottle to source outstanding talent, Sourcey subs everywhere are asking respected journalist Nina Hendy: How do I get you to PICK ME as a source for your next story? This episode provides some answers.
In a crowded market place, it can be difficult to stand out. What's your secret ingredient?
Holding out for the heavyweight media hits for your client is a risky gamble that your client shouldn’t be encouraged to take. Bec explains why.
Once you have a well-written news release and you've got it in front of the right people, you're neeeeearly finished...nearly!
Once you have a well-written news release, you need to get it in front of the right people. And while publicity success does not rely on you having media contacts on speed dial, it does rely on you identifying those media contacts most interested in your story.
This post is all about apps that can make a blogger's life a whole lot easier.
Once you've identified your strong news story or angle you need a vehicle to share the information with a journalist. Typically this comes in the form of a well-written news release.
Whether you choose to DIY publicity or get some expert advice, there are four must haves when it comes down to generating media interest.
A fresh take on a hackneyed PR approach gets lucky.